Selected Work

The Empathetic Robotaxi

An autonomous robotaxi cabin that earns passenger trust through empathy, not explanation.

Period
2024
Type
Interaction Design · Cabin HMI
Status
Course project · team of two
Role
Topic selection, concept definition & design, persona analysis, user journey analysis, information architecture design and HMI design
Robotaxi cabin

The car is not a machine that drives you. It is a companion that tries.

Trust Is the Design Problem

Passengers of autonomous vehicles receive too little information about the vehicle's surroundings and performance. This information asymmetry makes them anxious: they worry the system cannot respond correctly in complex situations, and they cannot empathize with—or trust—a car they do not understand.

Context-adaptive HMI concepts can close part of the gap: providing situation-specific information helps passengers understand the vehicle's decisions and builds trust. The design opportunity is to go further—to make the vehicle's effort legible as emotion.

Competitor analysis

Waymo One

Transparent operations

Transparent trip information, controllable cabin settings, emergency support—but fixed routes and little emotional care.

Control + safety
萝卜快跑 Apollo Go

Mature voice, low transparency

Mature multimodal voice interaction and rich entertainment, yet limited emotional interaction and low decision transparency.

Voice + media
Zoox

Surrounding social cabin

Surrounding seats promote interaction; light and ambience build emotional connection, but the single-purpose design limits long solo rides.

Social space
Tesla Robotaxi

Efficiency over care

Deeply integrated ecosystem and strong cost control, but weak emotional support and comfort.

Ecosystem
极氪 001 ZEEKR

Therapy as a differentiator

Immersive healing modes combine light, sound and touch with health monitoring—strong for anxiety relief, narrow in application.

Healing mode

Questionnaire

A survey asked different groups about their experience with today's taxis and their view of driverless robotaxis.

Respondents by age

50%18–30
36%30–45
14%45+

Current taxi satisfaction

18%Satisfied
58%Neutral
24%Dissatisfied

What passengers care about

Top concern

Safety

Can the vehicle guarantee a safe ride?

Security
Top concern

Punctuality

Will I still arrive on time?

Time
Top concern

Price

Is the ride worth the cost?

Cost
Top concern

Comfort

Can I relax during the ride?

Comfort

Willingness

Roughly half of the respondents were willing to try a robotaxi; the rest were interested but cautious, uncertain, or unwilling.

Persona: Zhang Hong

User Positioning

User positioning

Zhang Hong, male, 32, Shanghai — product manager at a multinational company.

A young user willing to try new things. He commutes by taxi, mainly for commuting and business; his schedule is tight and he has a strong sense of time; his rides are long and often caught in traffic.

Riding Habits

He frequently travels for work, often leaving during the evening rush to protect his daytime work. International trips take him to the distant Pudong Airport. He has strong emotional control in the workplace — but on taxi rides to the airport, unexpected situations regularly make him lose control.

Needs and Tasks

01

Smart routing

Plan routes intelligently to avoid congested sections.

Route
02

Ease the irritation

Help relieve the passenger's mood during jams.

Emotion
03

Show safety status

Display the autonomous vehicle's safety state.

Safety
04

Transparent decisions

Make the decision process visible.

Trust

He takes a taxi to the airport; the ride encounters jams and dangerous conditions; his emotions shift with the driving situation.

Goals

Behavior

Arrive on time

Take the taxi and reach the airport punctually.

On time
Experience

Arrive without drama

Arrive at the airport without scares — and feel that the taxi empathizes with him and is trying.

Empathy
Long-term

Every trip pays off

Business trips get rewarded; every journey feels worthwhile.

Value
01

Rebuild trust

Reduce distrust of autonomous vehicles and expand the customer base.

Growth
02

Keep passengers

Arrive on time, raise ratings and improve retention.

Retention
03

Guarantee safety

Ensure passenger safety and reduce loss.

Safety

The Key-Path Journey

Key-path journey map
Stage 1 · Boarding

Trusting the car to drive

Behavior: confirms the route and destination; watches the car drive; does non-driving tasks. Emotion: anticipation. Trust: doubts whether the autonomous vehicle can drive safely.

Doubt
Stage 2 · Mid-jam

Trusting the car to be on time

Behavior: keeps monitoring the traffic; judges the cause and expected delay; replans the schedule; tries alternate routes. Emotion: disappointment, doubt, anxiety. Trust: doubts on-time arrival; cannot feel the car's empathy.

Anxiety
Stage 3 · After the jam

Trusting the car to be trying

Emotion: anxiety, half-belief. Trust: still doubts whether the car understands the need and is driving hard enough.

Half-belief

Anxiety and helplessness from the risk of delay—before the journey starts and while the jam is happening.

01

Strengthen situational awareness

Optimize the information given to the passenger.

02

Add emotional interaction

Build trust and relieve anxiety through car–passenger emotional interaction.

03

Make the effort legible

Use light, sound and other multimodal cues to express—even exaggerate—the car's driving state, increasing empathy-trust.

Information Architecture

The cabin information is layered by urgency. The first layer: speed, basic safety, arrival time, next maneuver, destination distance. The second layer: more detailed safety and route information. The third layer: internal component states, destination recommendations and coordination with the dispatch backend.

Information Architecture & Layout

Information architecture and layout design
01

Virtual persona

Voice and touch interaction with the virtual persona.

Dialogue
02

Real-time emotion monitoring

Monitors the passenger's emotional state in real time.

Sense
03

Task-based empathy

Empathy understanding built on the passenger's task and context.

Understand
Layer 1

Core status

Speed, basic safety and perception of the surroundings, whether the ride is safe, battery level; arrival time, next maneuver, destination distance, whether the arrival is on time.

At a glance
Layer 2

Detail on demand

More detailed safety information such as exterior damage; route choices and per-section driving conditions; destination status and recommendations.

On request
Layer 3

Internal state

Component-level states such as battery temperature and tire pressure.

Deep system

An Empathetic Vehicle

The core move is to treat the vehicle as a living companion rather than a control panel. Passengers tap the touchable leather to wake the car's persona, talk to it, and read its state through a minimal kaomoji-like face and ambient light across the windshield.

Interaction Design

Interaction design
01

Pat

Tap the touchable leather to wake the robotaxi's virtual persona.

02

Stroke

“Shh — this is a little tool we will use later.”

03

Voice

Talk with the virtual persona through voice interaction.

04

Face & Light

Convey the vehicle's state to the passenger through expressions and light.

05

Console

Most complex information still flows through the central console.

The Vehicle Persona

The empathetic vehicle persona

Pet-like interaction design.

01

Kaomoji-like minimal expressions

The simplest combinations of graphic symbols convey the persona's expressions. A borderless design turns the entire windshield into the face, so passengers feel it is the vehicle itself talking—not some other character.

02

Natural tactile interaction

Embodied touch enters the human–vehicle relationship, mimicking how people naturally interact with pets, building closeness and strengthening trust in the vehicle.

03

Bionic natural response

When the passenger interacts by touch, the vehicle's expressions, sounds and lights respond subtly—simulating emotional exchange between a person and a pet.

04

Gamified interaction in specific scenarios

In specific scenarios, tactile play with the vehicle improves the passenger's mood, deepens the human–vehicle bond and strengthens empathy-trust in the vehicle.

Validation Scenarios

The concept is walked through six scenarios on the journey to the airport: normal driving; congestion I (the car explains the accident and replans the route); congestion II (the car detects anxiety, plays music and turns the wait into a touch game of clearing obstacles); congestion III (the car announces it has passed the jam and will keep trying); and urgent driving I–II (when the passenger urges speed, the car changes its lights and plays an engine sound to show it is trying).

Normal Driving

Normal driving

The passenger boards; the vehicle starts driving under normal road conditions.

The car

Welcomes and reassures

“Welcome, passenger ending in 1234. Destination: Shanghai Hongqiao International Airport. Estimated arrival in 24 minutes — 30 km in total.” · (The passenger taps the phone on the NFC pad) Asks for the last digits of the phone number. · “I know you are taking flight CA0001 to Beijing. I will dynamically replan the route based on your flight. Trust me — I will get you there on time.” · (In an emergency) “I am about to make an urgent turn to avoid danger. Please hold on.”

Car behavior
The passenger

Boards and holds on

Boards. · States the destination. · (Holds on.)

Passenger behavior

Congestion I — The Car Explains

Congestion I

The vehicle begins to enter a congested section; the passenger notices the jam and asks what is happening.

The car

Explains and promises

(The passenger pats and asks what is wrong) Explains the situation — “There is a sudden accident ahead; the passage time is expected to be about 20 minutes. Trust me — I will dynamically replan the route to get you there on time.”

Car behavior
The passenger

Asks what is happening

Asks what is happening.

Passenger behavior

Congestion II — Play to Clear Obstacles

Congestion II

The passenger interacts with the car through gamified interaction — the car detects anxiety, plays music to calm the mood, and begins the game.

The car

Monitors and plays

Detects the passenger's emotional change. · Plays music to ease the mood. · Engages in gamified interaction — “Don't worry, trust me, I will get you there on time.” · “The accident ahead is being handled — stroke the panel and clear the obstacles with me! When they are cleared, the road ahead will open.”

Car behavior
The passenger

Plays along

Plays with the car — strokes the leather trim; the mound of soil beside the face is swept away with the passenger's movement.

Passenger behavior

Congestion II · Continued

Congestion II, continued

The passenger interacts with the car through gamified interaction — the car detects anxiety, plays music to calm the mood, and begins the game.

The car

Monitors and plays

Detects the passenger's emotional change. · Plays music to ease the mood. · Engages in gamified interaction — “Don't worry, trust me, I will get you there on time.” · “The accident ahead is being handled — stroke the panel and clear the obstacles with me! When they are cleared, the road ahead will open.”

Car behavior
The passenger

Plays along

Plays with the car — strokes the leather trim; the mound of soil beside the face is swept away with the passenger's movement.

Passenger behavior

Congestion III — Leaving the Jam

Congestion III

Leaving the congested section.

The car

Talks and reassures

Talks with the passenger — “We have passed the congested section. I will keep trying to get you there on time.”

Car behavior

Urgent Driving I — Showing the Effort

Urgent driving I

The passenger feels time may not be enough and urges the vehicle to drive harder.

The car

Shows the effort

After receiving the request or detecting the passenger's state — changes the lights · plays the engine sound.

Car behavior

Urgent Driving II · Continued

Urgent driving II

The passenger feels time may not be enough and urges the vehicle to drive harder.

The car

Shows the effort

After receiving the request or detecting the passenger's state — changes the lights · plays the engine sound.

Car behavior

Evaluation

The design was evaluated through a cognitive walkthrough, followed by usability tests with trust, SART, SUS and acceptance scales.

Cognitive walkthrough 1
Cognitive walkthrough.
Cognitive walkthrough 2
Cognitive walkthrough.

Results

Compared with a lifeless HMI, the empathetic cabin reduces the abruptness of situational changes, keeps passengers alert and improves situational awareness (SART). Passengers find the vehicle's behavior easier to understand and trust its information and decisions (trust scale), although some feel less familiar with the more complex system. Usability improves, especially independent use without professional help (SUS), and acceptance is higher—passengers form more positive emotions, find the vehicle more effective, and see a real need for the system.

Usability test process 1
Usability test session.
Usability test process 2
Usability test session.

A cabin HMI that treats the autonomous vehicle as an empathetic companion—making its effort feelable—and validates that this rebuilds passenger trust.

The Empathetic Robotaxi was designed with Li Tinghao for the Interaction Design course, supervised by Prof. You Fang.